Download your Etsy customer emails and start doing email marketing.
Sign Up FreeNever have all your eggs in one basket. This age old saying should be a mantra for Etsy Sellers. Etsy is notorious for shutting down shops — especially with no warming. Check out the Etsy Forum Shop Suspensions.
Needless to say having multiple revenue streams for your online business is essential. Whether it’s Shopify, Amazon or Ebay
We strongly advocate for Shopify though because it is the best way to own your data and build a brand. Brands are where true business value lies. If you ever want to sell your online business, brand is what get’s you a higher valuation.
With that said, here’s how this Etsy Seller uses what they call “story telling sales emails” to get customers to buy from them on their Shopify store.
How to Prepare Your Data to Import Into an ESP
The first thing you’ll need to do is get your customer data out of Etsy.
The challenge? Etsy doesn’t make it easy to export your customer emails and related order data out of Etsy. They don’t want you to leave because then they’re not making money off of you.
The easiest way to export your customer emails is with Marketsy. Our one-click download runs in the background so you can get your email out every month. Sign up for Marketsy with the button below.
We suggest downloading emails monthly, and for some Etsy shops even weekly, because on average every email on your list makes $0.40 every time you send them an email.
So say you have:
- A list of 10K emails
- You email your list 4 times a month
- You do 300 sales a month on Etsy
Based on our average revenue of $0.40 per email sent, if you don’t download those 300 new customer emails every month you’re missing out on sending 1200 more emails a month or $480/mo in revenue.
The cheapest Marketsy plan costs $29, you do the math.
Now that you have your data ready for your ESP (email service provider), let’s learn how to write “story telling sales emails”.
How to Write Story Telling Sales Emails
Story telling sales emails are long form content emails that tell a story involving the product. They follow a simple storytelling format
- Life is normal
- Problem happens
- Trails occur, can’t find a solution
- Include your product in the solution
Below is an example of a Story Telling Sales Email using a custom dog tag product.
Hey Name,
Yesterday I was sitting in the parking lot of Walmart waiting for my girlfriend and I saw a dog run across the front of my car. You could tell the dog was lost and before I could get out of my car it ran off.
This got me thinking about how often dogs run away and how scary that is as a pet owner. The dog had a collar, but it didn’t have a big dog tag on it.
Statistics indicate that most lost pets are recovered within 30 days, but 30 days! That is an insanely long time. All pets should have custom tags.
The best tags have names, phone numbers and addresses.
The name of the dog gives the pet comfort since you know it and the phone number and address help them get ahold of you and see how far your pet is away from you.
You can even make these custom with our hand drawn pet tag faces.
Anyway, I hope this story is a reminder to love you pets unconditionally and keep them safe.
Warmest regards,
Cody
Final Thoughts
Simple scripts like this put the reader in a situation they can imagine themselves in, once they’re mentally there we ask them to buy the product.
This style of email is a great way to get immediate sales. The best part? Emails live on forever. People often come back to emails later on when they are in a situation when they need the product.